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• How Should Your Product Feel?

  A practical worksheet for turning a handful of honest adjectives into coherent decisions across voice, visuals, motion, naming, and product behaviour.

  Guide / Practical guide
• Somebody Chose the Butterflies

  A field study of how two AI companies engineered a feeling, and what a builder can learn from it.

  Article / Jul 11, 2026
• The Weekly Commit #010: "Everything, Everywhere, All at Once"

  Season One Finale - Nine commits. One question, asked nine different ways.

  Podcast / Mar 26, 2026
• The Weekly Commit #003: The Gaffer & The Demon Hunters

  Hash: 2026-02-01 | 04:04 pm Status: Refactoring...

  Podcast / Feb 1, 2026
• The Weekly Commit #002: The Republic of Code

  Hash: 2026-01-26 | 04:44:00 UTC Status: Deploying...

  Podcast / Jan 26, 2026
• The Stranger Things Formula: Reverse Engineering the Upside Down

  Decoding the Agile Storytelling, Science Checks, and Scooby-Doo Dynamics

  Podcast / Jan 23, 2026
• The Weekly Commit #001: Cooking with hooks & The Derby Redemption

  Hash: 2026-01-19 | 01:11:00 UTC Status: Rebooting 🟢

  Podcast / Jan 19, 2026
• Why We Keep Going Back to the Same Movie 🎬

  Why do we love watching the same movie again and again, even when we already know exactly how it ends?

  Article / Sep 13, 2025
• 🎶 Why Spotify’s Lossless Audio Matters and How Sound Becomes Math

  From concert halls to code, the hidden story behind digital sound quality

  Article / Sep 11, 2025
• How a Netflix Movie introduced me to 200 year old Romantics

  My Oxford Year and John Keats

  Article / Aug 13, 2025
• What Superman Can Teach Us About Allyship

  When you think of Superman, you think of strength.

  Article / Jul 23, 2025
• F1 the Movie: A Full-Throttle Cinematic Experience

  Hans Zimmer’s music. 4DX immersion. Racing dreams. A film that pulls you into the heart of Formula 1, even if you’ve never watched a race before.

  Article / Jun 30, 2025