New guide
How Should Your Product Feel?
A practical worksheet for turning a handful of honest adjectives into coherent decisions across voice, visuals, motion, naming, and product behaviour.
Guides
Working maps for curious builders.
Practical worksheets, technical primers, and source trails for turning an interesting idea into something you can use.
The guide shelf
Available guides
Technical primer
From Tokens to Chips
A software engineer's on-ramp to Reiner Pope's Dwarkesh lectures and the compute stack behind AI coding tools.
How to read these
Working maps, not final textbooks.
Each guide keeps the reasoning visible while an idea takes shape. The goal is not to close a subject forever; it is to build enough structure to use the idea, test it, and return with better questions.